PRODUCT

CONCEPT

An effective way to create an innovative product for your business and transform it into a strong brand

+ 48 601 412 550
 
Do you want your business to grow? You’ve been thinking about it for a long time. First, to create a new innovative product and then transform it into a strong brand. Precisely fit into the market and customer needs, win a stable share and achieve profitability on a par with market leaders.

With us, this is much easier than you would think. For over 25 years we have been developing or helping to touch up innovative products, and transforming them into powerful, market winning  
Brands. Our know-how will effectively lead your business through the whole process, from the idea to the brand.
We always engage emotions.  Because only true emotions can turn a product concept into a living brand that moves consumers, wins their trust and makes them reach for the brand and identify with it. We call that emotional factor Human Touch.  

INNOVATIVE PRODUCTS AND STRONG BRANDS GIVE MOMENTUM TO BUSINESSES AND SHAPE THE FUTURE FOR WINNERS

 

Market is always in motion, so developing new products determines whether you are at the forefront or not. Don’t let them push you out!

Are you running a start-up, a medium-sized company or a large business? Follow the leaders who never stop developing and are always on the lookout for innovations, implementing them with solutions of their own or sourced from start-ups.

Innovative Products give a new energy to the company, open up new growth opportunities and new horizons, keeping your business moving.
New brands build up turnover, bring greater profitability and activate new customers who are ready to pay more for something that meets their expectations perfectly.

For 80% of our clients launching a new product meant an enormous qualitative leap and entry into a new phase of development, and for over 40 % it turned out to be a breakthrough for their business. Tiger (Foodcare), Mleko Hej, Bakoma, Kamis, Platinum Orlen Oil, Grześki.  These are just the most famous brands. 

If you want your business to grow at a faster pace and enter new territories, create a New Innovative Product with us and transform it into a Strong Brand – safely, effectively and fast.

IS THERE AN EFFECTIVE WAY TO CREATE AN INNOVATIVE PRODUCT AND QUICKLY TRANSFORM IT INTO A SUSTAINABLE AND COMPETITIVE BRAND?

We have been delivering Product Concept for over 25 years, in collaboration with big, small and medium-sized partners, creating a total of over 150 brands in a number of market categories - narrow and specialized as well as mass-market.

Remember! Innovative products are born where other people do not see a place for them. They are successful by breaking stereotypes and going against the tide.

The specificity of our organization allows us to take an “outside look” at your business and your product category, and see the growth potential where others do not notice it.

Human Touch, or emotions. Emotions have a colossal impact on how a product is perceived and build a sales success. 
We trigger emotions, giving them a direction and assigning them to products thanks to our creative and persuasive experience.

 
PRODUCT CONCEPT METHOD - WE HAVE BEEN CONFRONTING ANALYTICS WITH CREATIVITY FOR 25 YEARS TO TURN YOUR BUSINESS INTO A MARKET SUCCESS!

Product Concept is part of a structure that offers one-stop-shop consulting, creative and media services.

 

It is an unprecedented situation where so many experts in a number of areas (economics, strategy, creative persuasion, media communication) work on an Innovative Product and its Brand at the same time, at such an early stage. 
This brings about a positive aura, extremely supportive of innovative and inspiring solutions.

This determines the uniqueness of Product Concept and the potential to shape solutions on a large scale.

EFFECTIVENESS OF THE SADOVSKI GROUP IN NUMBERS

92%

of the products we created survived over 
5 years on the market

26years

of experience

156

launched brands

420

campaigns

112

advertising spots

1800

marketing activities with proven success

117 billion

turnover made by our 10 TOP brands

12 out of 100

wealthiest Poles from the WPROST ranking are our clients

 

PRODUCT CONCEPT’s WINNING BRANDS

600x500-ORLEN
600x500-Platinum
600x500-PGD
600x500-WAWEL
600x500-KAMIS
600x500-OZON
600x500-Europejskie
600x500-Fi
600x500-KRUK
600x500-GRZESKI
600x500-Cholester
600x500-Parenton
600x500-VIVERON
600x500-ZOZOLE
600x500-ZUMI
600x500-Claudie-design
600x500-TIGER
600x500-TWIST
600x500-Białe
600x500-HEJ
600x500-Karotka
600x500-BREDIS

PRODUCT CONCEPT IN THE MEDIA

At a debate entitled Product Concept or Building a Product From Scratch, held as part of the EEC 2017, panelists talked about taking a complex approach to a new product, the role of economic analysis and business models in the market strategy of a product and the chances of a new product to be competitive on the market.

Newsweek
Forbes
M&M
Brief
Wprost
Polityka
BBP
BusinessInsider
WN_pl
WirtualneMedia
Onet
Slate
PulsBiznesu
Adweek
Rzeczpospolita
Press
PortalSpozywczy_pl

NOTHING IS MORE MOTIVATING THAN BEING IN THE SAME BOAT!

THE POWER OF SUCCESS FEE

A client using our Product Concept service only pays for current operating costs, while the main portion of our compensation is a Success Fee, which depends on the market success of the new product.

THE SUCCESS OF OUR PRODUCTS IN NUMBERS

92%

OF PRODUCTS WE LAUNCHED HAVE SUCCESSFULLY OPERATED ON THE MARKET FOR OVER 5 YEARS, OUT OF WHICH:

9%

turned out to be market hits, making results well above the planned target

48%

met the maximum target, achieving full planned performance

37%

met the medium target, achieving medium planned performance

6%

achieved the minimum target, with a recommendation for adjustments  

FREQUENTLY ASKED QUESTIONS AND ANSWERS

Does Product Concept only apply to products made from scratch?

A Product Concept project can be run at various stages of your business development. At the start, when you have a business base but need the concept of a new product. 
In the course of your work, when you already have a concept of a new product but would like to consult that concept, obtain relevant branding and prepare it for going to market. Product Concept is also offered for situations where your product has been present on the market for some time, but you want to revise it to improve its results.

Can I buy PC by modules, eg. research only, brand strategy only or creative solutions only?

This formula of benefitting from Product Concept is acceptable, but such selective use of Product Concept, and thereby excluding us from other stages of product creation may work to the disadvantage of the whole project. Where only selected modules of Product Concept are used, we would like to have consultative access to the whole process, to the extent allowed by the client.

PRODUCT

CONCEPT

AN INNOVATIVE PRODUCT AND A STRONG BRAND WITHIN YOUR REACH

New Product and New Brand offer a new potential: higher turnover and profits, a qualitative leap and entry into a higher level for your business.

Benefit from the analytical, creative and sales support of our team which has successfully created more than 150 products and brands over the past 25 years, using proprietary analytical and conceptual tools.

THE JOY OF CREATING AND IMPLEMENTING GROUNDBREAKING IDEAS, AND SHAPING A NEW QUALITY OF LIFE FOR CONSUMERS IS OUR GREATEST REWARD!

CONTACT

ul. Flisacka 3a/2
30-114 Kraków, Poland
Call us to make an appointment!
+48 601 412 550
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